The Most Powerful Club in the World.
BMW M reflects adventure, power and thrilling performance. That’s why OVAL, in collaboration with BMW Belux, created an exclusive community for M drivers — dedicated to its DNA. From racing on circuits to exclusive driving or lifestyle events, BMW M League, with the expert touch of OVAL, promises to amplify the passion for the brand and create unforgettable and powerful memories alongside fellow enthusiasts.
The fall of 2024 got off to a good start with the BMW M & BBQ. This exclusive day brought together some of the most iconic collector’s items from BMW Motorsport enthusiasts’ collections. From the legendary M1 to standout models of the 80s, rally cars, and today’s M3, the event celebrated BMW M's rich heritage. Members enjoyed thrilling activities on-site, such as an exhilarating drifting session or a duel on a SIM-race simulator. With seamless planning and execution by OVAL, the day was a true celebration of driving excitement and BMW M history.
"As a loyalty communication expert I help companies, such as BMW M League, through the whole customer journey, from lead to brand lover. I truly believe in empathy, in an experience driven loyalty program to create loyal customer behavior."