As simple as that!

For B&B HOTELS, there's no need to go overboard when the essentials are enough.

As summer vacation approached, how could B&B HOTELS become a smart choice for one’s next trips?

To highlight the quality of their offer at the best price, we created a radio and TV campaign that gently mocks all those superficial services that don’t necessarily guarantee a good stay.

From towels folded into swan shapes, to wild silk embroidered sheets, to 18th-century silver service, B&B HOTELS humorously and lightheartedly pokes fun at the excess, under the direction of the talented Romain Quirot. In the end, with a warm welcome, a good bed, and a good breakfast, a great stay is as simple as that.