Taking camping to new heights
For our client, BMW Corporate Communications, we organized an exclusive three-day event entirely focused on the iconic MINI brand. We invited press and influencers to a hidden location in the beautiful Kempen. Tucked away in nature, we offered our guests a luxurious glamping experience, complete with high-end catering, live music, and cozy campfires.
The guests spent the night in style, with MINI vehicles equipped with rooftop tents and everything needed for a comfortable night’s sleep – from power banks to branded earplugs. Every detail was thoughtfully arranged by OVAL.
This exclusive event generated numerous positive articles and social media posts, creating strong impact and lasting buzz. A perfect example of how OVAL creates unforgettable experiences that leave a lasting impression.
"My all-time favorite? MINI Camp! For BMW, we created a unique MINI experience. Authentic, charismatic, and high-end: three key words we focused on for this event.