For Proximus, OVAL launches "Fiber on the Go," a unique roadshow traveling through various cities, informing residents in a playful way about the benefits of the latest fiber technology, while surprising them with an innovative and impressive display.

Actor-technicians humorously demonstrate from the van how the cables are laid and activate the ultra-powerful fiber with the press of a button. During the tour, they regularly stop for breakdance shows, and passersby can check if fiber is available in their area.

With this campaign, Proximus aims to leave a lasting impression and inform residents that fiber, Belgium's most stable and fastest internet, will soon be available in their neighborhood. OVAL ensures that this message is delivered in an engaging way.