For Roularta Media Group, OVAL embarked on an exciting mission to boost their employer brand. Through focus groups, HR interviews, and dynamic workshops, we developed a powerful Employee Value Proposition (EVP).

At the heart of this EVP is an engaging narrative, brought to life through the creative concept 'Press to switch'. This concept revolves around energy, movement, and fluidity, symbolizing the transformation happening within Roularta.

'Press to switch' was launched with an impactful programmatic campaign across multiple social media platforms. And the results speak for themselves: a significant increase in website traffic and a strong rise in the number of high-quality leads.