OVAL teamed up with the federal government Public Health Department to raise awareness about the hidden dangers of endocrine disruptors, particularly for pregnant women or those planning to conceive. Everyday habits, like microwaving food in plastic containers or wearing new clothes without washing them first, can disrupt hormone balance, potentially affecting both mothers and their babies.

With a bright and engaging visual style, the campaign delivers easy-to-follow, practical tips that cut through the noise. Running primarily online, the campaign's vibrant videos and visuals are shared across Facebook, Instagram, YouTube, and Pinterest. Regional partners help spread the message even further, while printed posters and postcards are distributed in doctors’ offices, hospitals, and health clinics, ensuring the campaign reaches every corner of the community.