Know what you’re watching
OVAL partnered with the Flemish Department of Culture, Youth, and Media (CJM) to introduce 'GoedGezien,' a unified classification system for audiovisual content in Flanders. This new system delivers crystal-clear age ratings and content warnings for all TV shows and streaming platforms, empowering viewers to make informed choices.
To support 'GoedGezien,' OVAL developed a creative campaign that combines humor and accessibility, ensuring the message resonates with a broad audience. The campaign includes a TV spot aired across Flemish channels and a targeted digital push on Facebook, Instagram, and YouTube.
A dedicated 'GoedGezien' website was also created, offering parents a straightforward tool to easily check program ratings and understand the content classifications.
"Empathy is at the heart of everything we do. 'GoedGezien' helps to protect children from inappropriate content but also promotes more conscious and safer media consumption in Flanders."