Awareness campaign against phishing
October is European Cybersecurity Month, and every year, Belgium's Centre for Cybersecurity rolls out a dynamic awareness campaign to keep the public on high alert.
Cybercriminals thrive on the fact that people rarely double-check URLs. A subtle extra dot or a minor misspelling often goes unnoticed — and that's exactly what they count on. The message? The devil’s in the details. And that became the heart of our campaign.
We kicked things off with a bold live activation at a press conference in Brussels. Staying true to our campaign tagline, 'the devil’s in the details,' we added a twist: a life-size URL for safeonweb.be was subtly off by just one letter. But the real surprise came when a ‘phisher’ hidden within the scene suddenly sprang to life, freerunning through the crowd and leaving everyone stunned. It was an unforgettable moment that perfectly highlighted the importance of vigilance, both online and off.
